tame the odor

description

Skout’s Honor is a pet odor eliminator spray. Sometimes there are places in our homes and cars that smell so much like our furry friends that it’s almost as if certain items have become one with our pets. And so, we need to “tame” the odor.

the process

Picture a mad scientist experimenting with different vials of liquids and chemicals. This was my first campaign. It started with a lot of thumbnails that slowly morphed into a central campaign. Lots of trial and error using Midjourney to produce images I could then edit together in Photoshop. I lost a lot of sleep, but it was totally worth it.